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Water Waste Concerns Are Pushing Irrigation Industries Towards Efficient Solutions

July 3, 2018
Water Waste Concerns Are Pushing Irrigation Industries Towards Efficient Solutions

Water waste is a major concern for everyone, but it is even more pressing for agricultural and landscaping businesses, owners of large-scale properties, and even governmental agencies related to public land use. According to the United States Environmental Protection Agency (EPA), water-inefficient sprayheads, or sprinkler heads, are of particular concern. If individuals and businesses across the country started swapping out and upgrading sprayheads throughout their properties, an estimated 31 billion gallons of water would be saved each year.

This all adds up to a prime opportunity for irrigation franchise companies and their franchisees. The industry is ready to boom by offering sprayhead upgrades and water consumption analyses for clients small and large — but especially the large. The key to remember when talking about sprayhead improvements with a potential client is how it saves both the environment and their wallet in the long run.

The reasoning behind this combined benefit is clear: less water demand means lower water utility bills. However, it takes industry experts to explain the best way to make it happen to prospective clients looking to improve their irrigation methods. Conserva Irrigation is a leading irrigation franchise company bringing great opportunities to entrepreneurs who want to enter the industry and be seen as experts by their clients.

Sprayhead Manufacturers Are Keeping Up with New Demands

Improving water efficiency for property owners and businesses across the nation is not a task irrigation companies and irrigation franchisees can do alone. Manufacturers of irrigation equipment have to participate as well by improving their technologies, devices, and designs. Thankfully, this appears to be the goal of many such companies.

In recent years, the number of highly-efficient water sprayheads and sprinklers have noticeably increased. Entire lines of improved water irrigation equipment have been produced with water waste reduction in mind. Property owners can utilize all sorts of devices, like pressure regulators and flow restrictors. Irrigation franchisees that want to take a piece of the industry’s potential earnings should be aware of newer products and make them available to clients.

It is possible to notice a common trend of such products and devices focusing on water pressure. This is due to the fact that higher water pressure is created by a more intense and faster water flow. Lowering the water pressure naturally reduces the amount of water expelled by a system per minute. Most residential clients have no need for the water pressure preset in their homes, so reductions make immediate sense. Many commercial clients who use water for property-wide irrigation can gain numerous advantages with water pressure reduction, especially if high water pressure has been damaging delicate crops.

Big Changes Have Arrived Just In Time

Why are people looking towards irrigation companies for water-efficient equipment now more than ever? The most pressing concern is the fear of drought. Many regions throughout the country are already on tight water-use regiments due to the high chance of drought, or an ongoing drought. Without water conservation efforts across the board, the real possibility of severe water shortages could become a reality.

Russ Jundt, the founder of Conserva Irrigation, recently had a chance to discuss the situation with Landscape Management magazine. Within the article — you can view it by clicking here and with appropriate login information or a subscription — Russ discussed the integral role of irrigation companies, who must “reduce the barriers” for clients to comply with water efficiency. The company currently balances irrigation service clientele at 65% residential and 35% commercial, and all of those clients across the nation need improved water efficiency to some degree.

The second concern is universal: money. No one wants to spend more than necessary on any bill, water utility or otherwise. This is once again where irrigation companies and franchises need to step in and make a difference, while also making healthy income for themselves. By offering competitive prices on irrigation inspections, water usage audits, and equipment upgrades, an irrigation franchisee can attract business and gain loyal customers for life.

An Industry Favorite to Pitch to Clients

Irrigation franchisees should have an impressive collection of irrigation equipment options and various water-efficient devices. However, it is important to stay on top of your inventory and know what piece will benefit what client. Due to its capability of helping clients of all types save on water usage, the Zero-Flush Wiper Seal (ZFWS) 570Z sprayhead from Toro is a favorite of Mr. Jundt. As he explained in his discussion with Landscape Magazine, the 570Z can reduce water usage by 35% by minimizing startup water waste. When in doubt, you and your clients should think about the 570Z.

Water Conservation is Revenue Generation for Franchise Locations

The future of irrigation is focused on water conservation. Irrigation franchisees can make certain they are taking advantage of the growing trend by becoming in-the-know about water-efficient products and offering them to new and returning clients alike.

As a franchisee of Conserva Irrigation, you can feel confident that you will always be on the front-foot of important changes in the industry. Our nationwide company has built a reputation for taking care of its franchisees by providing opportunities in high-potential markets, educating them in industry trends, and keeping watch of top revenue generators, like water-efficiency upgrades. You can come to Conserva Irrigation as either an entrepreneurial veteran or someone brand new to franchise management, and you can depend on our corporate presence to support you.

Interested in irrigation franchise opportunities in your state or county? See how you can get started with Conserva Irrigation now.

Become Your Local Landscape Irrigation Expert

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The typical investment to open a franchise ranges from $100,000 - $150,000.

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Holden Andrews

Marketing Specialist

Started working at Empower Brands in July 2022, and core priorities include:

  • Provide franchisees with day-to-day support in both the online and offline space.
  • Facilitate creative team tasks for custom design work.
  • Assist franchisees in setting up social media and pay-per-lead platforms.
  • Manage national social media platforms, as well as schedule regular local social media postings.

What do you like most about working at Empower Brands?

I really enjoy the people I work with and the opportunity to help franchisees succeed.

When I’m not working, my favorite thing to do outdoors is…

I enjoy taking my dog on walks and pick-up soccer.

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Steve Nguyen

Creative Director

Started working at Empower Brands in February 2009. Core priorities:

  • Oversee the creative development to ensure that the conceptual and visual work is of the highest possible quality.
  • Build, lead, and produce innovative concepts that transform into compelling print and digital visuals while maintaining brand standard and vision
  • Brainstorm with the creative team, maintaining strategic and creative thinking to develop new and creative initiatives.

What do you like most about working at Empower Brands?

I love being able to work with a great team over multiple brands to brainstorm and identify new projects and opportunities.

When I’m not working…

I have a multitude of hobbies that keep me outside. I’m a huge car enthusiast, an avid triathlete, and I love learning new things to keep my mind and body active.

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Annena Ellis

Digital Marketing Manager

Started working at Empower Brands in April 2018, and core priorities include:

  • Provide franchisees with day-to-day proactive guidance and support in the digital space.
  • Manage consumer corporate social media efforts.
  • Assist franchisees in setting up and developing a well-rounded and active online presence.

What do you like most about working at Empower Brands?

The digital space is constantly growing and evolving, so I love being able to help our franchisees understand the digital landscape and evolve their businesses’ along with it.

When I’m not working, my favorite thing to do outdoors is…

go stand-up paddleboarding at the Chesapeake Bay with my dog, Umphrey.

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Jane Campbell

Director of Marketing

Started working at Empower Brands in January 2009, and core priorities include:

  • Spearheads and implements the company’s overall marketing strategies.
  • Analyzes and assesses new online marketing opportunities and partners.
  • Drives new website builds and initiatives for all brands, franchise development, and Empower Brands.

What do you like most about working at Empower Brands?

I love evaluating opportunities and making recommendations that can positively impact our franchisees’ local businesses.

When I’m not working, my favorite thing to do outdoors is

to go for long walks and/or hikes with my husband, sons, and dog.

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Austin Auandee

Art Director

Started working at Empower Brands September 2019, and core priorities include:

  • Working creatively across multiple brands to concept, develop and produce strategic, innovative and compelling on-brand print and digital assets.

What do you like most about working at Empower Brands?

I enjoy the company culture and love working with everyone here. The core values and practices facilitate an environment that encourages and supports creative solutions, growth and development from the ground up. The opportunity to explore and contribute my creative experience and skills over multiple brands is a challenge that I cherish.

When I’m not working my favorite thing to do outdoors is...

to go biking, camping and hiking.

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Lara Omick

Brand Marketing Manager

Started working at Empower Brands in 2018, and core priorities include:

  • Creates local marketing plans and advises franchisees on how to execute their plan.
  • Manages system-wide brand initiatives related to the National Ad Fund.
  • Collaborates with the in-house creative team to drive brand development and tactics.
  • Analyzes local marketing metrics and refines budgets, channels, and messaging.

What do you like most about working at Empower Brands?

I love the people that I work with and get to interact with every day.

When I’m not working, my favorite thing to do outdoors is

take my chocolate lab for a swim in the river.

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Daniel Cockerill

Technology Training and Support Consultant

Started working at Empower Brands in May 2021, and core priorities include:

  • Bringing my knowledge of our CRM to all locations
  • Using my experience as an office manager to train new locations
  • Making everyone’s life easier by getting their systems set up and optimized

What do you like most about working at Empower Brands?

Working with a great group of people who all have the same goals in mind

When I’m not working, my favorite thing to do outdoors is…

Play golf

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Erich Johnston

Franchise Technology Solutions Manager

Started working at Empower Brands in July of 2018, and core priorities include:

  • Leads and manages all technology-related functions and projects for the organization.
  • Maintains and enhances the technology platforms utilized by all four brands.
  • Manages the IT Helpdesk and new and ongoing training initiatives.

What do you like most about working at Empower Brands?

I love working with franchisees and brand support teams to develop and implement new programs and functionality that increase efficiency and productivity.

When I’m not working, my favorite thing to do outdoors is

take the kayaks somewhere peaceful and catch some fish.

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Micki Nguyen

IT Support Analyst , National Accounts Administrator

Started working at Empower Brands in March 2018, and core priorities include:

  • Help desk support for Empower Brands employees as well as local franchisees.

  • Onboard and train new franchisees on technology platforms

What do you like most about working at Empower Brands?

  • Helping the franchisees work though issues they may have. Being able to see their successes big or small.

When I’m not working, my favorite thing to do outdoors is

  • Taking photographs of landscapes and families.

  • Going to the beach or the mountains to get away from the city.

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Cristin Smith

Division Controller

Started working at Empower Brands in June 2011, and core priorities include:

  • Lead the accounting support team.
  • Manage the corporate accounting functions and operations.
  • Produce and analyze the corporate financial statements and budget presentations.
  • Develop strategic plans along with the franchise support teams.

What do you like most about working at Empower Brands?

My favorite part of my job at Empower Brands is being able to help small business owners understand the financial status of their business by supporting their accounting processes and financial statement analysis.

When I’m not working, my favorite thing to do outdoors is…

go canoeing and smallmouth bass fishing on the river with my husband and children.

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Sarah Jaramillo

Accounting Associate

Started working at Empower Brands in August 2022, and core priorities include:

  • Support franchisees on accounting matters.
  • Record and track monthly sales for the franchise brands.
  • Process daily transactions and complete account reconciliations for Empower Brands.

What do you like most about working at Empower Brands?

I love the connectivity – being able to establish relationships with both the people I’m working with and the people I’m working to support!

When I’m not working, my favorite thing to do outdoors is…

walking my dog, Bella, through our neighborhood trails.

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Clair Baker

Financial Analyst , Accounting Associate

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Matt Jones

Franchise Support & Systems Analyst

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Craig Undeck

Franchise Support Consultant

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Erich Kolb

Franchise Support Consultant

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Jay Gray

Franchise Support Consultant

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Jake Mathre

Director of Franchise Operations

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Russ Jundt

Vice President, Conserva Irrigation

Russ is the founder and Vice President of Conserva Irrigation, the only irrigation company founded on the principles of water conservation.

As brand leader, Russ drives the overall priorities and focus of the company including the service offerings, sales processes, strategic partnerships, and more.

Russ graduated with B.A. in Business Management from Saint John’s University.

What do you like most about working at Empower Brands?

  • I am grateful to work with like-minded, enthusiastic leaders who are inspired to be the absolute best they can be in their role at Empower Brands. This infectious attitude is prevalent across our network of successful franchise owners, which spills over to our hundreds of thousands of satisfied customers.

When I’m not working, my favorite thing to do outdoors is…

  • anything to do with water: Boating, rowing, water sports, time at the beach with friends and family, vacationing to beach destinations, and more.