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Conserva’s Core Values

Live Well by Joining Our Irrigation Franchise

At Conserva Irrigation®, we are “The Revolutionary Water Savings Irrigation Franchise.” Our client base continues to swell, which is why new franchises are flourishing from the outset. Be part of our revolution by joining our business family. It's our core values that differentiate us from the rest of the irrigation and landscaping industry. Our values are important to us and guide our business acumen. However, through these values, we become profitable. We live by three core values that keep us on the right track.

How We Incorporate Our Core Values

Conserva Irrigation’s core values are:

  • Professionalism
  • Innovation
  • Responsibility

Responsibility for water resources and customer satisfaction is inherent to our business model. There are no tricks up our sleeves. At the center of our business model is professionalism at all times. We work tirelessly to keep your franchise running smoothly with support and guidance, as well as fast answers from parts manufacturers. We also stay on the cutting edge of the industry. If there's a newer product on the market today, we'll vet it out and test its function and efficacy to continually build our competitive advantage in the market.

Our irrigation franchise is based on a sense of respect and responsibility for the Earth. When you invest in a Conserva Irrigation franchise, you’ll incorporate environmental responsibility into your own business. We’re known for our innovative methods of saving water and beautifying the community through our quality parts and manufacturer partnerships.

Own a business that respects the world as you nourish plants with smart technology controlling the water usage. When you meet with us for a Confirmation Day, you’ll get to know the brand, our mission, and our core values. Reach out today for more information about our irrigation franchise opportunities.

Enhance Your Career with Our Irrigation Franchise

As a key part of Empower Brands, our core motto at Conserva Irrigation® is “Live Well” – as it is with all of our irrigation franchise opportunities. To us, this means that our clients see us as good people in rewarding careers. It also means that our team of franchise owners strives to lead the way in the irrigation industry through our values.

These values include:

  • Lifestyle: Helping clients celebrate the good life outdoors
  • Integrity: At every touch point in our service, products, attitude and communication, it defines us.
  • Visionary: Innovative thinking in all capacities from identifying new markets to capitalizing on new trends in outdoor living.
  • Enrich Lives: Helping our franchisees and employees meet personal and lifestyle goals.
  • World Class: Passionately delivering upparalleled products and client service
  • Enthusiasm: It's why we get up in the morning.
  • Leadership: Leading by example and attracting those who take ownership and accountability for all that they do.
  • Laughter: Without laughter, it would just be work.

Our values also extend to our commitment to the environment. Every design, repair, and installation is based on water-conservation practices. We build our business and grow profits all while caring for the world’s most precious resource – water. Your franchise can make a difference while giving you the freedom to practice your talents and skills.

Proven Selling Points

Our proven business model makes your client estimates as professional as possible. Start with our 12-point System Efficiency Score® process. By verifying these twelve areas, you're covering every detail of any system. Don't miss a leak, crack, or missing sprinkler head. Your selling points arise out of these inspections.

Showing off your consistency with each estimate tells customers that you mean to care for their irrigation needs while keeping their best interests in mind. Living well applies to both our franchise owners and our customer base.

Reliable Equipment & Innovations

Conserva Irrigation works closely with each franchisee when it comes to our business model and proven systems. No one in the irrigation industry uses our methods, which are designed to deliver optimal savings.

These tools involve electronic and manual devices that enhance our "live well" motto. Each service comes with an enthusiastic technician who's pleased to improve a system for their commercial or residential customers. We believe good attitudes are contagious between irrigation specialists and satisfied clients.

Give us a call at +1 (804) 486-7110 or fill out a Contact Form to learn more about our sprinkler franchise opportunities. Live well while improving the world around you.

Healthy Competition Breeds Innovation at Conserva Irrigation

Every Conserva Irrigation franchise is led by a unique individual who's dedicated to this important industry. If you're constantly frustrated with the walls built up around you at your current job, break free with a franchise opportunity that highlights your skills.

Conserva Irrigation believes in "Cooperatition," which is a mashup of cooperation and competition. When you have a supportive network and healthy competition, your franchise will grow exponentially as you strive for that next success or innovation.

You’re In Control but You’re Not Alone

Reach out to learn more about our sprinkler irrigation franchise opportunity. Our business model gives you the support that you need in the form of training and widespread marketing. We believe in "business for yourself, not by yourself." Your franchise benefits from our strategic partnerships in product and distribution.

Network with other Conserva franchise owners to see what works for them. We encourage communication between our owners because we know that can help the entire brand rise above the rest of the industry. Each year, we provide two multiple group meeting opportunities to build rapport through face-to-face networking.

Filling the Pipeline

When you participate in a culture of “Cooperatition”, you benefit from our distinct client-retention models. Don't worry about finding that next client or hoping for an emergency call. Conserva works with each franchise owner to learn about industry trends that maintain loyal connections with both commercial and residential customers.

Free estimates lead to repair jobs. Suddenly, a system upgrade is necessary, or a government rebate sparks interest in your water-conservation components. From winterizing systems to advertising seasonal or year-round packages, every franchise has the possibility of repeat work regularly. Your irrigation franchise even benefits from lead generation across our family of Empower Brands. It's all about networking to get you going strong.

Explore your irrigation franchise opportunities.

Contact us today at +1 (804) 486-7110 or fill out our Get Started form below, and join us in cooperatition so that every customer benefits from water-conserving irrigation and lush landscaping.

Become Your Local Landscape Irrigation Expert

Learn More About the Franchise Opportunities We Offer
Part of the

This website and the franchise sales information on this site do not represent an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that Empower Brands affiliates who are offering franchises register their franchise disclosure documents in those states. Empower Brands and its affiliates who are offering franchises are not directing the communications on this website to the residents of any of those states. Moreover, Empower Brands affiliates will not offer or sell franchises in those states until they have registered the franchise (or obtained an applicable exemption from registration). In addition, Empower Brands affiliates will not sell franchises in any states or provinces until they have delivered a franchise disclosure document to the prospective franchisee in accordance with applicable law.
*See current FDD for full details on Item 7 and Item 19 single territory.

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Holden Andrews

Marketing Specialist

Started working at Empower Brands in July 2022, and core priorities include:

  • Provide franchisees with day-to-day support in both the online and offline space.
  • Facilitate creative team tasks for custom design work.
  • Assist franchisees in setting up social media and pay-per-lead platforms.
  • Manage national social media platforms, as well as schedule regular local social media postings.

What do you like most about working at Empower Brands?

I really enjoy the people I work with and the opportunity to help franchisees succeed.

When I’m not working, my favorite thing to do outdoors is…

I enjoy taking my dog on walks and pick-up soccer.


Steve Nguyen

Creative Director

Started working at Empower Brands in February 2009. Core priorities:

  • Oversee the creative development to ensure that the conceptual and visual work is of the highest possible quality.
  • Build, lead, and produce innovative concepts that transform into compelling print and digital visuals while maintaining brand standard and vision
  • Brainstorm with the creative team, maintaining strategic and creative thinking to develop new and creative initiatives.

What do you like most about working at Empower Brands?

I love being able to work with a great team over multiple brands to brainstorm and identify new projects and opportunities.

When I’m not working…

I have a multitude of hobbies that keep me outside. I’m a huge car enthusiast, an avid triathlete, and I love learning new things to keep my mind and body active.


Annena Ellis

Digital Marketing Manager

Started working at Empower Brands in April 2018, and core priorities include:

  • Provide franchisees with day-to-day proactive guidance and support in the digital space.
  • Manage consumer corporate social media efforts.
  • Assist franchisees in setting up and developing a well-rounded and active online presence.

What do you like most about working at Empower Brands?

The digital space is constantly growing and evolving, so I love being able to help our franchisees understand the digital landscape and evolve their businesses’ along with it.

When I’m not working, my favorite thing to do outdoors is…

go stand-up paddleboarding at the Chesapeake Bay with my dog, Umphrey.


Jane Campbell

Director of Marketing

Started working at Empower Brands in January 2009, and core priorities include:

  • Spearheads and implements the company’s overall marketing strategies.
  • Analyzes and assesses new online marketing opportunities and partners.
  • Drives new website builds and initiatives for all brands, franchise development, and Empower Brands.

What do you like most about working at Empower Brands?

I love evaluating opportunities and making recommendations that can positively impact our franchisees’ local businesses.

When I’m not working, my favorite thing to do outdoors is

to go for long walks and/or hikes with my husband, sons, and dog.


Austin Auandee

Art Director

Started working at Empower Brands September 2019, and core priorities include:

  • Working creatively across multiple brands to concept, develop and produce strategic, innovative and compelling on-brand print and digital assets.

What do you like most about working at Empower Brands?

I enjoy the company culture and love working with everyone here. The core values and practices facilitate an environment that encourages and supports creative solutions, growth and development from the ground up. The opportunity to explore and contribute my creative experience and skills over multiple brands is a challenge that I cherish.

When I’m not working my favorite thing to do outdoors is...

to go biking, camping and hiking.


Lara Omick

Brand Marketing Manager

Started working at Empower Brands in 2018, and core priorities include:

  • Creates local marketing plans and advises franchisees on how to execute their plan.
  • Manages system-wide brand initiatives related to the National Ad Fund.
  • Collaborates with the in-house creative team to drive brand development and tactics.
  • Analyzes local marketing metrics and refines budgets, channels, and messaging.

What do you like most about working at Empower Brands?

I love the people that I work with and get to interact with every day.

When I’m not working, my favorite thing to do outdoors is

take my chocolate lab for a swim in the river.


Daniel Cockerill

Technology Training and Support Consultant

Started working at Empower Brands in May 2021, and core priorities include:

  • Bringing my knowledge of our CRM to all locations
  • Using my experience as an office manager to train new locations
  • Making everyone’s life easier by getting their systems set up and optimized

What do you like most about working at Empower Brands?

Working with a great group of people who all have the same goals in mind

When I’m not working, my favorite thing to do outdoors is…

Play golf


Erich Johnston

Franchise Technology Solutions Manager

Started working at Empower Brands in July of 2018, and core priorities include:

  • Leads and manages all technology-related functions and projects for the organization.
  • Maintains and enhances the technology platforms utilized by all four brands.
  • Manages the IT Helpdesk and new and ongoing training initiatives.

What do you like most about working at Empower Brands?

I love working with franchisees and brand support teams to develop and implement new programs and functionality that increase efficiency and productivity.

When I’m not working, my favorite thing to do outdoors is

take the kayaks somewhere peaceful and catch some fish.


Micki Nguyen

IT Support Analyst , National Accounts Administrator

Started working at Empower Brands in March 2018, and core priorities include:

  • Help desk support for Empower Brands employees as well as local franchisees.

  • Onboard and train new franchisees on technology platforms

What do you like most about working at Empower Brands?

  • Helping the franchisees work though issues they may have. Being able to see their successes big or small.

When I’m not working, my favorite thing to do outdoors is

  • Taking photographs of landscapes and families.

  • Going to the beach or the mountains to get away from the city.


Cristin Smith

Division Controller

Started working at Empower Brands in June 2011, and core priorities include:

  • Lead the accounting support team.
  • Manage the corporate accounting functions and operations.
  • Produce and analyze the corporate financial statements and budget presentations.
  • Develop strategic plans along with the franchise support teams.

What do you like most about working at Empower Brands?

My favorite part of my job at Empower Brands is being able to help small business owners understand the financial status of their business by supporting their accounting processes and financial statement analysis.

When I’m not working, my favorite thing to do outdoors is…

go canoeing and smallmouth bass fishing on the river with my husband and children.


Sarah Jaramillo

Accounting Associate

Started working at Empower Brands in August 2022, and core priorities include:

  • Support franchisees on accounting matters.
  • Record and track monthly sales for the franchise brands.
  • Process daily transactions and complete account reconciliations for Empower Brands.

What do you like most about working at Empower Brands?

I love the connectivity – being able to establish relationships with both the people I’m working with and the people I’m working to support!

When I’m not working, my favorite thing to do outdoors is…

walking my dog, Bella, through our neighborhood trails.


Clair Baker

Financial Analyst , Accounting Associate


Matt Jones

Franchise Support & Systems Analyst


Craig Undeck

Franchise Support Consultant


Erich Kolb

Franchise Support Consultant


Jay Gray

Franchise Support Consultant


Jake Mathre

Director of Franchise Operations


Russ Jundt

Vice President, Conserva Irrigation

Russ is the founder and Vice President of Conserva Irrigation, the only irrigation company founded on the principles of water conservation.

As brand leader, Russ drives the overall priorities and focus of the company including the service offerings, sales processes, strategic partnerships, and more.

Russ graduated with B.A. in Business Management from Saint John’s University.

What do you like most about working at Empower Brands?

  • I am grateful to work with like-minded, enthusiastic leaders who are inspired to be the absolute best they can be in their role at Empower Brands. This infectious attitude is prevalent across our network of successful franchise owners, which spills over to our hundreds of thousands of satisfied customers.

When I’m not working, my favorite thing to do outdoors is…

  • anything to do with water: Boating, rowing, water sports, time at the beach with friends and family, vacationing to beach destinations, and more.