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Five Types of Irrigation Techniques and Their Benefits

February 8, 2024
Spotting Trouble During Irrigation Startups - The Edge Newsletter

Proper irrigation techniques can significantly increase crop yield, conserve water, and promote healthier plant growth. These techniques serve as essential tools for shaping and sustaining our surroundings. From lush gardens to sprawling agricultural fields, the effective management of water resources and the strategic design of landscapes are pivotal in fostering both beauty and functionality.

As urbanization grows and ecosystems face unprecedented challenges, proper irrigation techniques are more important than ever. They help us protect the environment, make our cities nicer to live in, and keep plants and animals thriving. Here, we'll explore five types of irrigation techniques and their benefits.

1. Drip Irrigation

Drip irrigation

Drip irrigation, also referred to as trickle irrigation, slowly delivers water directly to plant roots through narrow tubes fitted with emitters. This technique is perfect for efficiently watering non-turf areas such as flower beds, ground cover, street medians, vegetable gardens, perennials, and even hanging baskets while conserving water.

The Advantages of Drip Irrigation:

  • It saves time, money, and labor and uses about 60% less water than other forms of irrigation.
  • It helps prevent fungal diseases by reducing water contact with plants' leaves, stems, and fruits.
  • It discourages weed growth as water is supplied only where required.
  • It’s an ideal choice for irrigating uneven terrain.

2. Surface Irrigation

Surface irrigation, one of the oldest and most widespread irrigation techniques, employs gravity to distribute water that permeates the soil. Often called flood irrigation, this method lets water flow into a designated area. However, it's less efficient than other methods because it often over-saturates the land.

The Advantages of Surface Irrigation:

  • Surface irrigation systems are often cheaper to install and maintain than other types of irrigation systems.
  • They can water various land sizes, ranging from expansive areas to compact plots.
  • They can target specific areas, which helps reduce water wastage and boost watering efficiency.

3. Sprinkler Irrigation

sprinkler irrigation

Sprinkler irrigation is a watering technique that emulates natural rainfall. Water is channeled via a pipe network, typically propelled by a pump, and then launched into the air by sprinklers that fragment the water into tiny droplets. These droplets then evenly descend to the ground.

The Advantages of Sprinkler Irrigation:

  • It can distribute water more evenly and efficiently compared to other methods, which can help save water.
  • It has an enhanced capacity to target specific areas, which helps in reducing water wastage and boosting watering efficiency.
  • It can be used for a variety of crops and soil types.

4. Subsurface Irrigation

Subsurface irrigation is similar to drip or trickle, delivering water via tubes and emitters. However, as its name suggests, these tubes are embedded beneath the ground's surface. This system is most effective in dry, hot, windy regions or areas with sandy soil.

The Advantages of Subsurface Irrigation:

  • It conserves water by eliminating surface evaporation in arid and hot climates.
  • It reduces the growth of weeds as water is absent on the soil surface where most weed seeds sprout.
  • There is a lower risk of damage from wildlife or machinery due to the system's underground placement.

5. Smart Irrigation

Like traditional systems, smart irrigation is a great option for watering landscapes. However, it does this more efficiently by automatically adjusting watering schedules and durations based on the specific needs of a landscape. This system, which is gaining popularity due to the rise of technology and environmental consciousness, is effective in any region because of its adaptability and precision.

The Advantages of Smart Irrigation:

  • It conserves water by optimizing watering schedules and reducing unnecessary water use.
  • It reduces the growth of weeds as precise watering can limit excess water, which often contributes to weed growth.
  • It reduces the risk of overwatering or underwatering due to automatic adjustments based on real-time weather data and soil conditions.

Why Invest in a Conserva Irrigation Franchise?

When you join the Conserva Irrigation team, you're joining a company that's a pioneer in efficient and eco-friendly irrigation solutions. Our strong brand recognition and proven business model offer you a roadmap to a flourishing business that's as clear as a summer's day!

With us, it's not just about profits. As a Conserva Irrigation franchisee, you're also a champion for the environment during a time when water scarcity is a significant concern. Your efforts to promote water conservation deeply resonate with customers. You're not merely providing a service but making a real difference.

Join Conserva Irrigation and turn your business ambitions into a force for good. Contact us today, and a franchise development team member will be happy to tell you more about our irrigation techniques and unique franchise opportunities!

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This website and the franchise sales information on this site do not represent an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that Empower Brands affiliates who are offering franchises register their franchise disclosure documents in those states. Empower Brands and its affiliates who are offering franchises are not directing the communications on this website to the residents of any of those states. Moreover, Empower Brands affiliates will not offer or sell franchises in those states until they have registered the franchise (or obtained an applicable exemption from registration). In addition, Empower Brands affiliates will not sell franchises in any states or provinces until they have delivered a franchise disclosure document to the prospective franchisee in accordance with applicable law.
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Holden Andrews

Marketing Specialist

Started working at Empower Brands in July 2022, and core priorities include:

  • Provide franchisees with day-to-day support in both the online and offline space.
  • Facilitate creative team tasks for custom design work.
  • Assist franchisees in setting up social media and pay-per-lead platforms.
  • Manage national social media platforms, as well as schedule regular local social media postings.

What do you like most about working at Empower Brands?

I really enjoy the people I work with and the opportunity to help franchisees succeed.

When I’m not working, my favorite thing to do outdoors is…

I enjoy taking my dog on walks and pick-up soccer.


Steve Nguyen

Creative Director

Started working at Empower Brands in February 2009. Core priorities:

  • Oversee the creative development to ensure that the conceptual and visual work is of the highest possible quality.
  • Build, lead, and produce innovative concepts that transform into compelling print and digital visuals while maintaining brand standard and vision
  • Brainstorm with the creative team, maintaining strategic and creative thinking to develop new and creative initiatives.

What do you like most about working at Empower Brands?

I love being able to work with a great team over multiple brands to brainstorm and identify new projects and opportunities.

When I’m not working…

I have a multitude of hobbies that keep me outside. I’m a huge car enthusiast, an avid triathlete, and I love learning new things to keep my mind and body active.


Annena Ellis

Digital Marketing Manager

Started working at Empower Brands in April 2018, and core priorities include:

  • Provide franchisees with day-to-day proactive guidance and support in the digital space.
  • Manage consumer corporate social media efforts.
  • Assist franchisees in setting up and developing a well-rounded and active online presence.

What do you like most about working at Empower Brands?

The digital space is constantly growing and evolving, so I love being able to help our franchisees understand the digital landscape and evolve their businesses’ along with it.

When I’m not working, my favorite thing to do outdoors is…

go stand-up paddleboarding at the Chesapeake Bay with my dog, Umphrey.


Jane Campbell

Director of Marketing

Started working at Empower Brands in January 2009, and core priorities include:

  • Spearheads and implements the company’s overall marketing strategies.
  • Analyzes and assesses new online marketing opportunities and partners.
  • Drives new website builds and initiatives for all brands, franchise development, and Empower Brands.

What do you like most about working at Empower Brands?

I love evaluating opportunities and making recommendations that can positively impact our franchisees’ local businesses.

When I’m not working, my favorite thing to do outdoors is

to go for long walks and/or hikes with my husband, sons, and dog.


Austin Auandee

Art Director

Started working at Empower Brands September 2019, and core priorities include:

  • Working creatively across multiple brands to concept, develop and produce strategic, innovative and compelling on-brand print and digital assets.

What do you like most about working at Empower Brands?

I enjoy the company culture and love working with everyone here. The core values and practices facilitate an environment that encourages and supports creative solutions, growth and development from the ground up. The opportunity to explore and contribute my creative experience and skills over multiple brands is a challenge that I cherish.

When I’m not working my favorite thing to do outdoors is...

to go biking, camping and hiking.


Lara Omick

Brand Marketing Manager

Started working at Empower Brands in 2018, and core priorities include:

  • Creates local marketing plans and advises franchisees on how to execute their plan.
  • Manages system-wide brand initiatives related to the National Ad Fund.
  • Collaborates with the in-house creative team to drive brand development and tactics.
  • Analyzes local marketing metrics and refines budgets, channels, and messaging.

What do you like most about working at Empower Brands?

I love the people that I work with and get to interact with every day.

When I’m not working, my favorite thing to do outdoors is

take my chocolate lab for a swim in the river.


Daniel Cockerill

Technology Training and Support Consultant

Started working at Empower Brands in May 2021, and core priorities include:

  • Bringing my knowledge of our CRM to all locations
  • Using my experience as an office manager to train new locations
  • Making everyone’s life easier by getting their systems set up and optimized

What do you like most about working at Empower Brands?

Working with a great group of people who all have the same goals in mind

When I’m not working, my favorite thing to do outdoors is…

Play golf


Erich Johnston

Franchise Technology Solutions Manager

Started working at Empower Brands in July of 2018, and core priorities include:

  • Leads and manages all technology-related functions and projects for the organization.
  • Maintains and enhances the technology platforms utilized by all four brands.
  • Manages the IT Helpdesk and new and ongoing training initiatives.

What do you like most about working at Empower Brands?

I love working with franchisees and brand support teams to develop and implement new programs and functionality that increase efficiency and productivity.

When I’m not working, my favorite thing to do outdoors is

take the kayaks somewhere peaceful and catch some fish.


Micki Nguyen

IT Support Analyst , National Accounts Administrator

Started working at Empower Brands in March 2018, and core priorities include:

  • Help desk support for Empower Brands employees as well as local franchisees.

  • Onboard and train new franchisees on technology platforms

What do you like most about working at Empower Brands?

  • Helping the franchisees work though issues they may have. Being able to see their successes big or small.

When I’m not working, my favorite thing to do outdoors is

  • Taking photographs of landscapes and families.

  • Going to the beach or the mountains to get away from the city.


Cristin Smith

Division Controller

Started working at Empower Brands in June 2011, and core priorities include:

  • Lead the accounting support team.
  • Manage the corporate accounting functions and operations.
  • Produce and analyze the corporate financial statements and budget presentations.
  • Develop strategic plans along with the franchise support teams.

What do you like most about working at Empower Brands?

My favorite part of my job at Empower Brands is being able to help small business owners understand the financial status of their business by supporting their accounting processes and financial statement analysis.

When I’m not working, my favorite thing to do outdoors is…

go canoeing and smallmouth bass fishing on the river with my husband and children.


Sarah Jaramillo

Accounting Associate

Started working at Empower Brands in August 2022, and core priorities include:

  • Support franchisees on accounting matters.
  • Record and track monthly sales for the franchise brands.
  • Process daily transactions and complete account reconciliations for Empower Brands.

What do you like most about working at Empower Brands?

I love the connectivity – being able to establish relationships with both the people I’m working with and the people I’m working to support!

When I’m not working, my favorite thing to do outdoors is…

walking my dog, Bella, through our neighborhood trails.


Clair Baker

Financial Analyst , Accounting Associate


Matt Jones

Franchise Support & Systems Analyst


Craig Undeck

Franchise Support Consultant


Erich Kolb

Franchise Support Consultant


Jay Gray

Franchise Support Consultant


Jake Mathre

Director of Franchise Operations


Russ Jundt

Vice President, Conserva Irrigation

Russ is the founder and Vice President of Conserva Irrigation, the only irrigation company founded on the principles of water conservation.

As brand leader, Russ drives the overall priorities and focus of the company including the service offerings, sales processes, strategic partnerships, and more.

Russ graduated with B.A. in Business Management from Saint John’s University.

What do you like most about working at Empower Brands?

  • I am grateful to work with like-minded, enthusiastic leaders who are inspired to be the absolute best they can be in their role at Empower Brands. This infectious attitude is prevalent across our network of successful franchise owners, which spills over to our hundreds of thousands of satisfied customers.

When I’m not working, my favorite thing to do outdoors is…

  • anything to do with water: Boating, rowing, water sports, time at the beach with friends and family, vacationing to beach destinations, and more.