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3 Things About The Irrigation Industry To Know About

January 11, 2024
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The irrigation industry is critical and often underappreciated in supporting global agriculture, water conservation, and food security. However, like any sector, irrigation industry challenges exist. These difficulties can impact the market’s efficiency, sustainability, and profitability.

As you contemplate starting a business in the irrigation industry, consider Conserva Irrigation, a leader in the field with a strong emphasis on water conservation and efficient irrigation practices. Here are some compelling reasons why Conserva Irrigation should be your top choice amidst the challenges.

1. Water Scarcity

Water scarcity is the most significant challenge faced by the irrigation industry. The United States Geological Survey reports that approximately 80 percent of the freshwater consumed in the US is used for agricultural and industrial purposes. As the population continues to grow, these sectors face increasing pressure to boost production, consequently driving up water demand. However, the available water resources remain finite, leading to a situation where demand is outpacing supply.

How Conserva Irrigation Helps

At Conserva Irrigation, we focus on providing water-efficient irrigation systems. Our equipment is designed to maximize the effectiveness of water distribution, minimizing runoff and ensuring that every drop is used efficiently. As the owner of a Conserva Irrigation franchise, you can present your clients with an innovative approach to landscape aesthetics. With our strategic design and appropriate sprinkler components, it's possible to cut down water consumption by as much as 60 percent.

2. Climate Change

Climate change is affecting precipitation patterns across the country, leading to more frequent and severe periods of drought. These dry spells can reduce surface water availability, a crucial irrigation source. At the same time, increased evaporation due to higher temperatures can lead to a greater need for irrigation, further straining water resources.

How Conserva Irrigation Helps

Conserva Irrigation is committed to combating the effects of climate change on irrigation practices. We understand that more frequent and severe droughts, coupled with increased evaporation rates, put a strain on available water resources. To address this, we employ advanced irrigation technologies designed to optimize water use even under harsh climatic conditions.

Our systems are equipped with features like weather sensors and smart controllers, which adjust watering schedules based on real-time weather data. This means less water is wasted during rainy or cooler periods, and more is available during droughts. Furthermore, our precision irrigation approach ensures water is delivered directly to the plant's root zone, reducing evaporation losses.

3. Lack of Skilled Professionals

The irrigation industry is also grappling with a need for more skilled labor, making it difficult to maintain and operate increasingly complex irrigation systems. As irrigation systems become more advanced and technologically sophisticated, the demand for professionals with specialized knowledge and expertise is rising. This shortage poses multifaceted irrigation industry challenges, impacting the maintenance and operation of increasingly complex irrigation systems in several ways.

 

How Conserva Irrigation Helps

How Conserva Helps

Fortunately, Conserva addresses this challenge head-on by providing unparalleled training and support to all franchise owners - extending beyond technical skills. We also understand the importance of excellent customer service and building lasting relationships, emphasizing these areas in our training programs. We offer solutions and full support for the following:

  • Marketing strategies and collateral
  • Operational practices
  • Sales, finance, and accounting
  • Business account management
  • Training your local team
  • Technology and equipment

Are You Ready to Join the Conserva Family?

Conserva Irrigation franchisees come from diverse professional backgrounds – from sales and marketing to IT and construction. With our strong support team focused on ensuring a swift startup for you, past irrigation experience is not required. You're on the right track if you find yourself nodding affirmatively to many of these questions!

  • Do you thrive when following established and proven systems?
  • Would managing an expanding team appeal to you?
  • Is environmental responsibility a priority for you?
  • Do you have the necessary funds to cover the initial investment requirements?
  • Can you dedicate your time and focus to nurturing a flourishing new business?

While the irrigation industry faces significant challenges, it's also witnessing a wave of innovative trends that hold the potential to transform the way we manage water. At Conserva, we've created new solutions to these challenges. As a franchisee, you'll be part of a group focused on sustainability, efficiency, and great service. With our help, training, and business model, you'll be ready to succeed in this changing industry.

So, what are you waiting for? Contact us today, and we’ll get you started on the path to becoming a Conserva Irrigation franchisee!

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Holden Andrews

Marketing Specialist

Started working at Empower Brands in July 2022, and core priorities include:

  • Provide franchisees with day-to-day support in both the online and offline space.
  • Facilitate creative team tasks for custom design work.
  • Assist franchisees in setting up social media and pay-per-lead platforms.
  • Manage national social media platforms, as well as schedule regular local social media postings.

What do you like most about working at Empower Brands?

I really enjoy the people I work with and the opportunity to help franchisees succeed.

When I’m not working, my favorite thing to do outdoors is…

I enjoy taking my dog on walks and pick-up soccer.

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Steve Nguyen

Creative Director

Started working at Empower Brands in February 2009. Core priorities:

  • Oversee the creative development to ensure that the conceptual and visual work is of the highest possible quality.
  • Build, lead, and produce innovative concepts that transform into compelling print and digital visuals while maintaining brand standard and vision
  • Brainstorm with the creative team, maintaining strategic and creative thinking to develop new and creative initiatives.

What do you like most about working at Empower Brands?

I love being able to work with a great team over multiple brands to brainstorm and identify new projects and opportunities.

When I’m not working…

I have a multitude of hobbies that keep me outside. I’m a huge car enthusiast, an avid triathlete, and I love learning new things to keep my mind and body active.

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Annena Ellis

Digital Marketing Manager

Started working at Empower Brands in April 2018, and core priorities include:

  • Provide franchisees with day-to-day proactive guidance and support in the digital space.
  • Manage consumer corporate social media efforts.
  • Assist franchisees in setting up and developing a well-rounded and active online presence.

What do you like most about working at Empower Brands?

The digital space is constantly growing and evolving, so I love being able to help our franchisees understand the digital landscape and evolve their businesses’ along with it.

When I’m not working, my favorite thing to do outdoors is…

go stand-up paddleboarding at the Chesapeake Bay with my dog, Umphrey.

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Jane Campbell

Director of Marketing

Started working at Empower Brands in January 2009, and core priorities include:

  • Spearheads and implements the company’s overall marketing strategies.
  • Analyzes and assesses new online marketing opportunities and partners.
  • Drives new website builds and initiatives for all brands, franchise development, and Empower Brands.

What do you like most about working at Empower Brands?

I love evaluating opportunities and making recommendations that can positively impact our franchisees’ local businesses.

When I’m not working, my favorite thing to do outdoors is

to go for long walks and/or hikes with my husband, sons, and dog.

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Austin Auandee

Art Director

Started working at Empower Brands September 2019, and core priorities include:

  • Working creatively across multiple brands to concept, develop and produce strategic, innovative and compelling on-brand print and digital assets.

What do you like most about working at Empower Brands?

I enjoy the company culture and love working with everyone here. The core values and practices facilitate an environment that encourages and supports creative solutions, growth and development from the ground up. The opportunity to explore and contribute my creative experience and skills over multiple brands is a challenge that I cherish.

When I’m not working my favorite thing to do outdoors is...

to go biking, camping and hiking.

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Lara Omick

Brand Marketing Manager

Started working at Empower Brands in 2018, and core priorities include:

  • Creates local marketing plans and advises franchisees on how to execute their plan.
  • Manages system-wide brand initiatives related to the National Ad Fund.
  • Collaborates with the in-house creative team to drive brand development and tactics.
  • Analyzes local marketing metrics and refines budgets, channels, and messaging.

What do you like most about working at Empower Brands?

I love the people that I work with and get to interact with every day.

When I’m not working, my favorite thing to do outdoors is

take my chocolate lab for a swim in the river.

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Daniel Cockerill

Technology Training and Support Consultant

Started working at Empower Brands in May 2021, and core priorities include:

  • Bringing my knowledge of our CRM to all locations
  • Using my experience as an office manager to train new locations
  • Making everyone’s life easier by getting their systems set up and optimized

What do you like most about working at Empower Brands?

Working with a great group of people who all have the same goals in mind

When I’m not working, my favorite thing to do outdoors is…

Play golf

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Erich Johnston

Franchise Technology Solutions Manager

Started working at Empower Brands in July of 2018, and core priorities include:

  • Leads and manages all technology-related functions and projects for the organization.
  • Maintains and enhances the technology platforms utilized by all four brands.
  • Manages the IT Helpdesk and new and ongoing training initiatives.

What do you like most about working at Empower Brands?

I love working with franchisees and brand support teams to develop and implement new programs and functionality that increase efficiency and productivity.

When I’m not working, my favorite thing to do outdoors is

take the kayaks somewhere peaceful and catch some fish.

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Micki Nguyen

IT Support Analyst , National Accounts Administrator

Started working at Empower Brands in March 2018, and core priorities include:

  • Help desk support for Empower Brands employees as well as local franchisees.

  • Onboard and train new franchisees on technology platforms

What do you like most about working at Empower Brands?

  • Helping the franchisees work though issues they may have. Being able to see their successes big or small.

When I’m not working, my favorite thing to do outdoors is

  • Taking photographs of landscapes and families.

  • Going to the beach or the mountains to get away from the city.

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Cristin Smith

Division Controller

Started working at Empower Brands in June 2011, and core priorities include:

  • Lead the accounting support team.
  • Manage the corporate accounting functions and operations.
  • Produce and analyze the corporate financial statements and budget presentations.
  • Develop strategic plans along with the franchise support teams.

What do you like most about working at Empower Brands?

My favorite part of my job at Empower Brands is being able to help small business owners understand the financial status of their business by supporting their accounting processes and financial statement analysis.

When I’m not working, my favorite thing to do outdoors is…

go canoeing and smallmouth bass fishing on the river with my husband and children.

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Sarah Jaramillo

Accounting Associate

Started working at Empower Brands in August 2022, and core priorities include:

  • Support franchisees on accounting matters.
  • Record and track monthly sales for the franchise brands.
  • Process daily transactions and complete account reconciliations for Empower Brands.

What do you like most about working at Empower Brands?

I love the connectivity – being able to establish relationships with both the people I’m working with and the people I’m working to support!

When I’m not working, my favorite thing to do outdoors is…

walking my dog, Bella, through our neighborhood trails.

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Clair Baker

Financial Analyst , Accounting Associate

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Matt Jones

Franchise Support & Systems Analyst

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Craig Undeck

Franchise Support Consultant

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Erich Kolb

Franchise Support Consultant

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Jay Gray

Franchise Support Consultant

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Jake Mathre

Director of Franchise Operations

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Russ Jundt

Vice President, Conserva Irrigation

Russ is the founder and Vice President of Conserva Irrigation, the only irrigation company founded on the principles of water conservation.

As brand leader, Russ drives the overall priorities and focus of the company including the service offerings, sales processes, strategic partnerships, and more.

Russ graduated with B.A. in Business Management from Saint John’s University.

What do you like most about working at Empower Brands?

  • I am grateful to work with like-minded, enthusiastic leaders who are inspired to be the absolute best they can be in their role at Empower Brands. This infectious attitude is prevalent across our network of successful franchise owners, which spills over to our hundreds of thousands of satisfied customers.

When I’m not working, my favorite thing to do outdoors is…

  • anything to do with water: Boating, rowing, water sports, time at the beach with friends and family, vacationing to beach destinations, and more.